From carbon offset to the generation of positive social and environmental impacts in Ethiopia and in the world.
The roots of the Davines Group lie where Sustainable Beauty meets concrete commitment.Attention to the planet and to man has been part of the company’s DNA since its foundation; in particular, environmental sustainability has always been considered as a responsibility towards future generations.
Within this frame lives EthioTrees , a proprietary carbon offset project that supports soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia.
Thanks to EthioTrees, Davines offsets 100% of:
- PACKAGING: All CO2 emissions related to the production of the packaging of the Davines, Comfort Zone and /skin regimen/ products.
- PRODUCTION: All CO2 emissions of the production site in Parma, where we give life to Davines Group products.
- OFFICES: CO2 emissions of the Davines Village and of all the subsidiary offices worldwide.
The northern Ethiopian plateau is at risk of desertification. For this reason, we chose it for our carbon offsetting project.
In the EthioTrees project, CO2 is compensated by planting native tree and shrub species, mostly through soil protection.
How do we help in fighting desertification?
- Regeneration of humus in the soil, through reforestation activities.
- Maintaining soil's capacityto retain water through the creation of basins to feed the underlying soils.
- Building terraces and trenches to reduce erosion and desertification.
The social impact
An important part of this project is dedicated to training the local populationto protect the soil, structuring a maintenance activity that protects it from grazing and breeding. These lands are entrusted to "landless farmers", those who are not landowners.
With Ethiotrees, Davines creates opportunities for the involvement of women to carry out reforestation related activities, in order to educate on gender equality.
Part of the funding is also used for the enlargement of rainwater catchment areas for the village's supply water, thus avoiding the need for the local population to walk more than 5km for their daily supply of drinking water.
We provide training in beekeeping, incense collection and extraction, activities from which it's possible to derive related craft products. By increasing the know-how, effectiveness and quality of the products, trade increases and so does the income of these village communities.